Brand Strategy and Design

## Brand Strategy and Design / PIE BOOKS First Edition

**Overview**

Brand Strategy and Design is a book that explores the strategic relationship between companies and design, showcasing the fusion of advertising, branding, and design through rich visuals. The first edition was published in October 2003 by PIE BOOKS.

The book features numerous examples of corporate branding projects by top Japanese creative teams, including Hakuhodo Design. It highlights a wide range of domestic and international brand cases, such as Virgin Atlantic Airways, CyberAgent, Camper, and TSUTAYA TOKYO ROPPONGI. Each case study includes keywords, concepts, logos, visual strategies, and more, making it a valuable resource for advertising and design professionals as well as business people.

The book also includes a conversation between Kazushi Nagai and Kenjiro Sano titled The Role of Designers in Brand Strategy, delving deeper into the intersection of design and strategy.

With full-color pages throughout, the book presents a comprehensive view of each brand's world. The graphic design of the book itself is striking and impactful, making it an excellent source of inspiration.

**Basic Information**

Title: Brand Strategy and Design (Brand Strategy and Design)

Publisher: PIE BOOKS

Publication Date: October 10, 2003, First Edition

Page Count: Approximately 190 pages

Condition: Minor damage to the top of the cover. The text is in good condition. No smokers or pets. *Please note that the assessment of damage and dirt may vary depending on the individual, so please refer to the photos for details.*

Other stores sell this book for ¥16,500: ://books.rakuten.co.jp/rb/10111341/

**Recommended Points**

* Learn about real-world corporate branding strategies through abundant visuals.
* Gain concrete tips on connecting design and marketing.
* A rare first edition with collectible value.