Norman Rockwell - When the Doctor Treats Your Child Standee
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Product details
| Management number | 340846 | Release Date | 2025/07/07 | List Price | $600.00 | Model Number | 340846 | ||
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Original 1939 Norman Rockwell - When the Doctor Treats Your Child Standee
The Upjohn Company recruited Rockwell in the late 1930s to bolster public support for the company’s latest evolution: the focus of its research had recently shifted from medicines made from plant-based products to ones derived from animal extracts and chemicals. This transition presented a marketing challenge as the company endeavored to reassure Americans of their safety. Upjohn recruited Rockwell as much for his artistic ability as for his reputation: not only did his images persuade Americans to buy, but his signature provided an additional endorsement that could enhance a company’s image through its association with the immensely popular and wholesome artist. [Sotheby’s, New York - Oil on canvas, 114.9 x 79.4 cm]
PLEASE NOTE:
The painting on the standee is a print on cardboard. It's not an oil painting. Oil on canvas is a painting technique. Please don't be confused by the description.
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