B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
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Product details
| Management number | 201816347 | Release Date | 2025/10/08 | List Price | $18.71 | Model Number | 201816347 | ||
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B2B Digital Marketing Strategy is a comprehensive guide that provides an overview of advanced B2B marketing concepts, approaches, models, processes, and solutions. It offers practical insights and examples of technologies to address challenges like account targeting, data utilization, and digital campaign management. The second edition includes two new chapters on digital retention marketing and social media strategies, as well as enhanced guidance on campaign tracking and gamification.
Format: Paperback / softback
Length: 392 pages
Publication date: 03 October 2023
Publisher: Kogan Page Ltd
Hone and perfect your digital marketing skills to excel in B2B marketing with the latest edition of this bestselling guide.
B2B Digital Marketing Strategy is a comprehensive and practical digital marketing guide designed to empower readers with advanced and intricate aspects of B2B marketing. It offers a comprehensive overview of the latest approaches, models, processes, and solutions, along with real-world examples of technologies to address key challenges in the field, such as account targeting, data utilization, and digital campaign management. This book serves as an invaluable resource for professionals and students alike, providing valuable insights into integrating cutting-edge digital methodologies into critical processes like lead generation, customer retention, and personalized customer experience.
In its newly updated second edition, this guide introduces two new chapters on digital retention marketing and social media strategies, offering enhanced guidance on campaign tracking and gamification. Packed with global case studies and real-world examples from renowned companies like Danfoss, American Express, and IBM, this practical guide provides a wealth of knowledge and practical applications to guide B2B marketers in achieving success in today's digital landscape.
Weight: 614g
Dimension: 232 x 157 x 23 (mm)
ISBN-13: 9781398610170
Edition number: 2 Revised edition
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