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Brand Global, Adapt Local: How to Build Brand Value Across Cultures

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Product details

Management number 201813522 Release Date 2025/10/08 List Price $46.63 Model Number 201813522
Category

Format: Hardback
Length: 296 pages
Publication date: 03 June 2025
Publisher: Kogan Page Ltd

Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.


Dimension: 234 x 156 (mm)
ISBN-13: 9781398619821


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