Entrepreneurship for Rural Start-ups: Lessons and Guidance for New Venture Creation

Entrepreneurs who start out with no network, money, market, and scarce resources find a big contrast between what they read in books and the success stories from the Valley. This book focuses on entrepreneurship in environments far removed from large cities with fewer infrastructures, connections, and resources but which also need companies that provide services to citizens and society. It emphasizes the basics, treating each part of the business canvas as a discipline that must be mastered. It illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets.

Format: Paperback / softback
Length: 84 pages
Publication date: 26 September 2022
Publisher: Taylor & Francis Ltd

Entrepreneurs who embark on their journeys with limited resources, including a lack of network, financial stability, a defined market, and scarce resources, often encounter a significant disparity between the theoretical concepts they absorb from books and the inspiring success stories prevalent in the tech hub of the Valley. Particularly for first-time entrepreneurs, this discrepancy can be quite challenging to navigate.

Most entrepreneurial literature primarily revolves around the Business Canvas Model, offering a simplified approach to launching a start-up. However, many entrepreneurs without prior business experience tend to adopt quick and lean methodologies, disregarding the essential foundations required to develop robust value propositions.

This book sets itself apart by addressing entrepreneurship in remote environments, far from the urban centers with abundant infrastructures, connections, and resources. Nonetheless, these regions require businesses that cater to the needs of citizens and society. This book prioritizes the fundamentals, treating each component of the business canvas as a distinct discipline that demands mastery. Through vivid illustrations and practical guidance, the book elucidates key lessons learned and provides invaluable insights on essential topics for achieving success in mainstream markets. It expands upon critical lessons learned, offering comprehensive guidance on various key aspects that contribute to the success of new ventures.

One particularly noteworthy aspect of this book is its emphasis on the role of context, financial understanding, building business development skills, and effective start-up communications. These aspects are crucial for entrepreneurs operating in rural contexts, where the landscape may differ significantly from more urban environments.

Entrepreneurship for Rural Start-ups will appeal to students, academics, and researchers actively engaged in the field of entrepreneurship. It will also be of immense value to individuals seeking to establish local businesses, leveraging the unique opportunities presented by rural environments and the potential they hold.

Weight: 138g
Dimension: 139 x 216 x 11 (mm)
ISBN-13: 9780367522698