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Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives

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Product details

Management number 201815300 Release Date 2025/10/08 List Price $44.66 Model Number 201815300
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Format: Paperback / softback
Length: 244 pages
Publication date: 07 October 2023
Publisher: Springer International Publishing AG

In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications.


Dimension: 210 x 148 (mm)
ISBN-13: 9783031072956
Edition number: 1st ed. 2022


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