Strategic Corporate Social Responsibility: A Holistic Approach to Responsible and Sustainable Business

Businesses are now expected to be best for the world, socially and environmentally responsible, sustainable, and ethical. This book provides the theoretical background, approaches, and practical tools to implement CSR, with case studies from globally recognized brands. It is suitable for students on Corporate Social Responsibility modules.

Format: Hardback
Length: 480 pages
Publication date: 09 November 2021
Publisher: SAGE Publications Ltd

In the ever-evolving landscape of business, where consumer expectations, employee demands, and regulatory scrutiny are constantly shifting, simply being the best in the world is no longer sufficient. Companies are now expected to go beyond their own interests and strive to be not only successful but also socially and environmentally responsible, sustainable, and ethical. This transformative shift has given rise to a new concept known as "best for the world" business.

Strategic Corporate Social Responsibility (CSR) emerges as a guiding principle in this pursuit. It recognizes that corporate social responsibility goes beyond mere philanthropy or compliance and encompasses a holistic and integrated approach to business operations. CSR encompasses a wide range of issues, including environmental sustainability, social fairness, ethical behavior, and community engagement.

The author of this book, a leading expert in the field of CSR, presents a comprehensive and practical guide to CSR. The book is divided into three parts:

Part 1: Theoretical Background
In the first part, the author provides a theoretical foundation for CSR. They explore the key concepts, theories, and philosophical approaches to CSR, drawing from a diverse range of sources. The book delves into the ethical and philosophical dimensions of business, emphasizing the importance of aligning corporate actions with societal values and goals.

Part 2: Approaches to CSR
The second part of the book examines various CSR approaches and how they can be implemented in real-world contexts. The author discusses different frameworks, such as the Triple Bottom Line, the Sustainable Development Goals, and the Social Value Chain, and provides practical examples and case studies of companies that have successfully integrated CSR into their operations.

Part 3: Measuring and Communicating CSR
The third part of the book focuses on measuring and communicating CSR. The author discusses the importance of metrics and reporting, and provides guidance on how companies can effectively measure and communicate their CSR performance. They also explore the role of storytelling and communication in building trust and credibility with stakeholders.

In addition to the theoretical and practical aspects of CSR, the book includes a chapter titled "The S in CSR: Social and Global Issues." This chapter explores the intersection of CSR with social and global challenges, such as climate change, inequality, and human rights. The author provides insights and perspectives on how businesses can contribute to addressing these issues and creating a positive impact on society.

Each chapter of the book is accompanied by questions for reflection and discussion, exercises, and case studies from globally recognized brands such as Ben & Jerry's, Google, H&M, Johnson & Johnson, Nestlé, Patagonia, Puma, Unilever, and Whole Foods. These case studies provide practical examples of how companies have implemented CSR strategies and achieved sustainable success.

The book is complemented by chapter-specific lecturer PowerPoint slides, a draft syllabus, and an instructor's manual. These resources are designed to assist educators in teaching CSR modules and promoting a deeper understanding of the importance of sustainable business practices.

Suitable for students on Corporate Social Responsibility modules, this book offers a comprehensive and accessible introduction to the world of best for the world business. It empowers students with the knowledge and tools needed to navigate the complex landscape of social and environmental responsibility and contribute to building a more sustainable and equitable future.

Weight: 1010g
Dimension: 232 x 186 (mm)
ISBN-13: 9781529758443
Edition number: 2 Revised edition