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The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity
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Product details
| Management number | 201812898 | Release Date | 2025/10/08 | List Price | $39.93 | Model Number | 201812898 | ||
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Format: Paperback / softback
Length: 209 pages
Publication date: 08 February 2025
Publisher: Springer
This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658470524
Business
Pizza Ovens
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