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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

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Product details

Management number 201813560 Release Date 2025/10/08 List Price $21.89 Model Number 201813560
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 472 pages
Publication date: 03 June 2025
Publisher: Kogan Page Ltd

Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

Weight: 870g
Dimension: 241 x 167 x 35 (mm)
ISBN-13: 9781398624269
Edition number: 3 Revised edition

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

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