Vintage Rock T-Shirts by Johan Kugelberg (OOP 2007 Softcover Edition)

Vintage Rock T-Shirts by Johan Kugelberg (OOP 2006 Softcover Edition)

These artifacts of the original rock and roll era recall a time that seems simpler, less commercial, and more meaningful. The tee shirts shown here weren't produced for commercial use but as promotional giveaways by record companies, fans, and festivals such as Woodstock, and the designs from the early days look homemade and amateurish. As band shirts became available, record companies discovered the promotional power of the tee shirt as human billboard, and their lucrative potential was realized, with shirts bearing logos, band names, show venues, and other marketable details. Ultimately rock tee shirts worn with jeans and sneakers became a uniform of conformist non-conformism.

Out-of-Print Softcover / Universe / 2007 / Very Good Condition