Mad Magazine Poster # 5 Alfred E. Neuman Andy Warhol Pop Art Style! Making Movie

Alfred E. Neuman is the mascot and cover boy of the American humor magazine Mad. The character's distinct smiling face, parted red hair, gap-tooth smile, freckles, protruding nose, and scrawny body, actually first emerged in U.S. iconography decades prior to his association with the magazine, appearing in late nineteenth-century advertisements for painless dentistry—the origin of his What, me worry? motto. However, he actually first appeared in advertisements for an 1894 play, called The New Boy , which portrayed a variation of him with the quote, What's the good of anything?—Nothing! . He also appeared in the early 1930s, on a presidential campaign postcard with the caption Sure I'm for Roosevelt . The magazine's editor Harvey Kurtzman claimed the character in 1954, and he was named Alfred E. Neuman by Mad's second editor, Al Feldstein, in 1956.

In 2021, the documentary Making Mad: The Alfred E.Neuman Story was released. Making MAD is diving deep into the history of the infam