New Arrivals/Restock

Jimmy Choo Urban Hero cologne was released in 2019 and is a dynamic masculine fragrance, unlike anything you've ever experienced. Woody, leather and citrus notes combine for an intense and unforgettable aroma. The face of the marketing campaign was Jules Dedet, a renowned street artist who defines the mystery and intrepid spirit of an urban hero.Fragrance Family - WoodyScent Type - Leather, amber, animalic, citrus, balsamic, warm spicy, aromatic, smokyNotes - Citrus and spiciness are front and center here with top notes of black pepper and the unique finger lime — a tangy plant that's also known as "lemon caviar." Palisander rosewood joins vetiver for a velvety smooth middle. The base is a self-assured classic combination of leather and ambergris.Suggested UseFor long-lasting fragrance that you can carry throughout the day and to minimize the need for reapplying, focus on your pulse points behind your ears, at the base of your neck and on your wrists as well as warmer areas of the body, such as behind the knees and inside the elbow. These are the best places to apply your fragrance since the scent intensifies by the warmth of your body.