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Liquid Keratin Sealing Shine Serum helps to maintain hair frizz free and full of shine. Seals hair to create a smoother surface and boosts shine and natural elasticity. When caring for your hair or creating a daily hair care routine, it is always important to keep certain things in mind. Wash hair less often. Over washing can cause dryness, dullness, irritate scalp and breakage. Use gentle shampoos that are sulfate free or that use mild sulfates. Unless you have oily hair, which sometimes requires a deeper cleansing. Use a daily hair conditioner and weekly hair mask to treat any special area of concern with your hair such as dryness, breakage, color protection, volumizing.