$29.70 cheaper than the new price!!
Management number | 2997766 | Release Date | 2025/08/12 | List Price | $69.30 | Model Number | 2997766 | ||
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BELK’S TODD HUSTON TURNS LABELS INTO BRANDSNames like Saddlebred, Pro Tour and Red Camel may not mean much yet to a national audTodd HustonNames like Saddlebred, Pro Tour, and Red Camel may not mean much yet to a national audience, but they’re household names in the South. Belk’s average margin in current private brands is better than branded by about two or three basis points, so it’s not surprising that it penetrates over 25 percent of the total men’s business. Todd Huston, VP of men’s private brands, is constantly creating new concepts to push Belk’s brands further.“The private brands that are doing well are the ones that we keep updating,” Huston explains. “We’re always asking ourselves how do we improve and get better next year? Tom and David are both big proponents of that. They always say, ‘OK, we had a great year, but how do we keep moving?’ The worst year I had here was the one after we said, things are good.”Private label is a team effort at Belk. Buyers and planners work closely with the private brand team in implementing growth strategies. A recent success has been their Made Cam Newton line, a better-priced sportswear and tailored clothing collection. Huston explains, “Most of our private label businesses are opening price, and the idea behind Made was to move out of that good category into better. It comprises items like better wovens (made in El Salvador) and knits from one of the best makers in India. We put the quality in that brand and upped the ante.
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