BANANA REPUBLIC STRETCH (ITALY) LADIES CHARCOAL GREY (2) BUTTON LUXURY BLAZER

BANANA REPUBLIC "STRETCH" (ITALY) LADIES CHARCOAL GREY(2) BUTTON LUXURY BLAZERWith Banana Republic holding such a valued and beloved status as a home for upscale fashion, it’s only fair that Decade’s brand revamp pays homage to the company’s heritage. In 2021, the New York-based studio worked closely with Banana Republic’s leadership and in-house design team to refresh the iconic American brand. The starting point was found in the letterforms of the original logo. As Decade Co-founders and Creative Directors Grace Robinson-Leo and Rob Matthews explain further, "Through our research, we found that the logo was based on Arrow by Walter Diethelm (1965), stretched to be a bit wider.” This Arrow font was the basis of sketches for a potential custom typeface, and after receiving the client’s approval, Decade worked closely with Colophon Foundry to craft a bespoke serif.