Modern Competitive Strategy 4th Edition, Gordon Walker, College Book
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Product details
| Management number | 55227 | Release Date | 2025/07/06 | List Price | $41.57 | Model Number | 55227 | ||
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4th Edition
ISBN-13: 978-1259181207, ISBN-10: 1259181200
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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
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